On its last issue of the year 2006, Time Magazine named “You” as its “Person of the Year”, today the different content types text, images, audio, video, customer reviews/feedbacks, educational content, mobile content, virtual content as well as citizen journalism are offered via lots of distribution platforms such as blogs, wikis (text-based collaboration formats), feedback-allowing sites like amazon.com, group-based aggregation like del.icio.us, podcasting, hosting sites like Youtube and Flickr, social networking sites like Facebook, virtual worlds like Second Life, some news sites and filesharing sites that in all of them the “text” is both written and read by the users of that platform. Such “text” is called User Generated Content (UGC) that with its growing power is re-shaping the way people read and write the “texts”, millions of “author” who are at the same time “interpreter/reader”. In particular, UGC sites are creating new viewing patterns and social interactions, empowering users/authors to nominate what is popular and important or valuable .
Although they started to appear with the idea of creating online content to provide facilities for amateurs to publish their own content, now these platforms are going to be the unique characteristic of future of the internet, “web 2.0” which designed on a UGC basis. On a Web 2.0 site, users can provide the data that is and also can exercise some control over that data.These sites may have an “Architecture of participation” that encourages users to add value to the application as they use it.
The low cost of coordinating creative efforts in the online environment also enables users to work together in creating new content without any firm organizational structure.
Along with the increase in volume of UGC available on the Internet at various web locations, UGC has become a vast collection of rich information. There are a number of queries which classic web searches cannot adequately address. For example, information about digital cameras can be found on respective company websites, but consumer feedback about these products (and services), such as the “zoom freezes sometimes when the flash is on”, comes from the end users themselves. The other good examples are wikipedia which is written and edited by users and twitter search engine which through it is possible to know about facts and rumours of recent or past events.
On his famous article “Morte d’Author/Death of the author” Barthes criticized the method of reading and criticism that relies on aspects of the author’s identity — his or her political views, historical context, religion, ethnicity, psychology, or other biographical or personal attributes — to distill meaning from the author’s work. In this type of criticism, the experiences and biases of the author serve as a definitive “explanation” of the text. For Barthes, this method of reading may be apparently tidy and convenient but is actually sloppy and flawed:”To give a text an Author” . UGC steps forward , now for the “reader/interpreter” it is not enough to have his/her “explanation” of the “text” anymore , it is time to have the physical rights of being an author to express directly his/her views. In fact, user generated content provides the context of authority, criticizes the classic meaning of publication and introduces more creative ( and sometimes anonymus) authors.
On the other hand, UGC might create a cult of digital narcissism and amateurism, which undermines the notion of expertise by allowing anybody, anywhere to share and place undue value upon their own opinions about any subject and post any kind of content, regardless of their particular talents, knowledge, credentials, biases or possible hidden agendas.UGC seems to destroy the “aura” that had belonged to traditional means which through professionals and experts created the “text”. UGC is blurring the distinction between professional and amateur content. To a large extent, this dichotomy was based on a monopoly by publishers over the means of producing and mass distributing content. When everyone can produce high quality content by using such basic means as a cellphone camera, a keyboard, an internet connection, and can then make it publicly available worldwide, the dichotomy between professional and non-professional content collapses.